Creative solutions that emotionally connect

Paoli Smith was contracted to develop a brand identity and supporting marketing material for Australia's first Centre for Books. The establishment of the Centre, was the centrepiece of an ambitious Victorian Government initiative, which saw Melbourne designated as a UNESCO City of Literature in 2008. The overwhelming response to the first year of operation was considered a great success by Arts Victoria and the Premier’s Department. Many of the 220 events sold outand attendance exceeded all expectations.