Creative solutions that emotionally connect

Paoli Smith has had an association with Procal Daries, a privately owned company since it commenced operations in 2003. Building on our primary branding for Procal an acronym for PROtein and CALcium, we have been busy working on a consumer range of packaging to increase the product's market share.
We came up with the brand tagline 'everything good in milk', positioning Procal to promote the range of benefits of milk.  The pure milk concept was extended across packaging and point of sale displays.